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Matomo comes with a wide array of features that cater to webmasters and digital marketers looking for comprehensive analytics. Its user-friendly interface and extensible platform make it a popular choice for those who value privacy and full data control.

Privacy and Security

Matomo is GDPR compliant and gives users full control over their data, ensuring that privacy and security are prioritized.

Customizable Dashboard

Users can create and customize their own dashboard with widgets that provide different analytics insights.

E-Commerce Analytics

Track e-commerce activity, measure product performance, and understand customer behavior to optimize online sales strategies.

Goal Conversion Tracking

Set and monitor the performance of specific goals to measure how effectively your site fulfills targeted objectives.

Event Tracking

Capture and analyze custom events on your website, giving a deeper understanding of how users interact with your content.

Content Tracking

Gain insights into which pieces of content are working well and how users are engaging with your site's content.

Campaign Tracking

Track and analyze marketing campaigns, to understand the effectiveness of your marketing efforts and ROI.